Segmentation for Salesforce Marketing Cloud

Leverage all your SFMC data without writing SQL queries

Intuitive drag-and-drop segmentation

DESelect offers intuitive yet powerful segmentation features through what we call selections.
Selections allow you to combine data sources and apply filters to generate segments.

Join data extensions together

Use drag-and-drop to easily join data extensions together and define how they are related.

Exclude records

Similarly to joining data extensions, indicate records you want to exclude from your selection.

Append data sources

Append contacts from different data sources together.

Apply filter criteria

Apply a multitude of filters across data extensions and sources, supporting all field formats.

Perform calculations

Use subqueries to aggregate data and perform calculations, like how many purchases a customer has made or how much a customer has spent.

Sort and limit results

Sort your results alphabetically, by date, or any other way that is logical. Limit the number of results if needed.

Define and use picklists!

Define picklist values and labels as an admin, enabling your team to filter with more certainty.

Set manual or rule-based values

Personalize your results, by setting manual or rule-based rules, for example “Female” becomes “Miss” and “Male” becomes “Mister”.

Deduplicate records with rules

Deduplicate records with one or many rules, given a certain priority.

Use waterfall segmentation

Apply cascading rules to use ‘waterfall segmentation’. 

Learn how you can segment your data with DESelect

Full integration with Salesforce Marketing Cloud

DESelect offers full plug-and-play integration that is real-time and no-maintenance.

We do it for you

We take care of installing DESelect for you through an “installed package” – a matter that takes us just about 30 minutes.

Plug-and-play

Start using all features right away once setup is complete.

No-maintenance integration

Leverage new data sets the moment they are available in Salesforce Marketing Cloud without having to make modifications.

Automate your segmentation

Automatically refresh your segments, by adding SQL query activities that DESelect generates to automations within Automation Studio.

Access any data extension

Leverage any standard, synchronized, Salesforce, or shared data extension within your SFMC business unit.

Access any field

For any data extension you select, DESelect will provide you with the available fields and field formats.

Leverage behavioral data

Leverage and explore behavioral data by accessing data viewssystem-generated data extensions populated by Salesforce Marketing Cloud with information on subscriber engagement and more.

Access data in real-time

Always access your latest data, as DESelect continuously checks for the latest data extensions in your Salesforce Marketing Cloud.

Limit access to certain data extensions in DESelect

As an admin, limit data extensions to be leveraged for segmentation as needed.

Preview results

Obtain rapid feedback on your selection through a preview of results.

Use segments for campaigns immediately

Use selections to populate target data extensions, ready to be used for your next campaign or journey.

Auto-map to your target data extension

Auto-map the data coming from your selected data extensions to your target data extension to save time.

Automatically create data extensions (AC/DE)

Use AC/DE to create new data extensions on the fly and ensure right field formats. 

Save 50% of the time
you spend on data
in Marketing Cloud

Training and Support

We offer extensive training and support, all included in your subscription.

Kick-start with onboarding training

Learn about all DESelect features during a live and customized onboarding training.

Get training materials & data

Receive complete training materials and even training data - already uploaded in your Salesforce Marketing Cloud - so you can practice your new segmentation powers.

Get support anytime

Find the latest features and documentation on our support portal. Open cases via the portal or email.

Watch tutorials

Watch video tutorials on our YouTube channel showcasing different segmentation scenarios. Use the training data we provide to tag along.

Get hyper care

Following onboarding, enjoy a period of “hyper care” during which our Support team will be happy to provide help with any segmentation scenario you think of.

Security and Data Protection

At DESelect, we take security and data protection seriously.

Keep your data safely stored in Salesforce Marketing Cloud

Keep all your customer data safely in Salesforce Marketing Cloud, as DESelect only stores “metadata” such as data extension names.

Comply with ISO-27002

Rest assured knowing DESelect complies with ISO-27002, covering all aspects of best practice information security policies and processes.

Comply with GDPR and CCPA

Rest assured knowing that DESelect complies with both GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).

Securely connect DESelect

DESelect has passed Salesforce’s security review. Find out more about our secure API connection to Salesforce Marketing Cloud in the DESelect Security Documentation.

Read more about security and data protection

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