On June 28th, 2019, DESelect CEO, Anthony Lamot, had the privilege of interviewing Eliot Harper, a Salesforce Marketing Cloud MVP. Eliot touches on many aspects… Read More »How to personalize in Salesforce Marketing Cloud with Eliot Harper (video + transcript)
Receive DESelect updates by email? Subscribe here. With the advent of marketing automation, marketers have been able to work more efficiently, multiply their outreach, and improve… Read More »Is There a Hidden Opportunity Cost in Long Campaign Cycles?
Gone are the days of blanket email blasts and irrelevant ads. Now it’s all about serving personalized, timely content to the right audience: When, who… Read More »3 Reasons Why Targeting & Segmentation Increases ROI