Since we started working on DESelect, our goal has always been to save marketers as much time as possible when they are targeting and segmenting… Read More »DESelect September ’19 Release – Auto-Create Data Extension
On June 28th, 2019, DESelect CEO, Anthony Lamot, had the privilege of interviewing Eliot Harper, a Salesforce Marketing Cloud MVP. Eliot touches on many aspects… Read More »How to personalize in Salesforce Marketing Cloud with Eliot Harper (video + transcript)
We warmly welcome Cambridge University Press (the Press), the oldest university press in existence and one of the largest in the world, amongst our customers.… Read More »Customer Success Story: Cambridge University Press
In an effort to continuously provide our users better tools to segment and target in Salesforce Marketing Cloud, we have recently released additional filtering options.… Read More »DESelect August ’19 Release – More filtering options for Salesforce Marketing Cloud
Receive DESelect updates by email? Subscribe here. With the advent of marketing automation, marketers have been able to work more efficiently, multiply their outreach, and improve… Read More »Is There a Hidden Opportunity Cost in Long Campaign Cycles?
Gone are the days of blanket email blasts and irrelevant ads. Now it’s all about serving personalized, timely content to the right audience: When, who… Read More »3 Reasons Why Targeting & Segmentation Increases ROI
At DESelect, our top priority is to ensure that targeting and segmenting right is an easy and fast process. As a result, we regularly upgrade… Read More »DESelect June Release ’19 – Data Extension Combining
Here at DESelect we understand how critical targeting and segmentation are to be an effective marketer. Hence we constantly seek to improve our addon for… Read More »DESelect May ’19 Release – Filter on datetime in Salesforce Marketing Cloud and more