If you are curious to learn more about marketing automation organization, business intelligence (BI), Salesforce Pardot and HR services industry we advise you to… Read More »How to build your Marketing Automation ORGANIZATION, with Filip Verbrigghe (video + transcript)
Anthony Lamot, CEO
On August 25th, 2019, DESelect CEO, Anthony Lamot, had the honor of interviewing Josh Bradley who is the CMO of 4C Consulting. Josh talks about… Read More »How a CMO leveraged Salesforce marketing automation, with Josh Bradley (video + transcript)
https://www.youtube.com/watch?v=pM9-Cr4–II&t=1s On June 28th, 2019, DESelect CEO, Anthony Lamot, had the privilege of interviewing Eliot Harper, a Salesforce Marketing Cloud MVP. Eliot touches on many… Read More »How to personalize in Salesforce Marketing Cloud with Eliot Harper (video + transcript)
We warmly welcome Cambridge University Press (the Press), the oldest university press in existence and one of the largest in the world, amongst our customers.… Read More »Customer Success Story: Cambridge University Press
Do you wonder how to drive revenue with targeting and segmentation? With the advent of marketing automation, marketers have been able to work more efficiently,… Read More »Is There a Hidden Opportunity Cost in Long Campaign Cycles?
As opposed to a trial-and-error approach, targeting and segmentation can save you some valuable advertising dollars. Dividing your audiences into segments, based on factors such… Read More »3 Reasons Why Targeting & Segmentation Increases ROI