If you are curious to learn more about marketing automation organization, business intelligence (BI), Salesforce Pardot and HR services industry we advise you to… Read More »How to build your Marketing Automation ORGANIZATION, with Filip Verbrigghe (video + transcript)
Anthony Lamot, CEO
On August 25th, 2019, DESelect CEO, Anthony Lamot, had the honor of interviewing Josh Bradley who is the CMO of 4C Consulting. Josh talks about… Read More »How a CMO leveraged Salesforce marketing automation, with Josh Bradley (video + transcript)
https://www.youtube.com/watch?v=pM9-Cr4–II&t=1s On June 28th, 2019, DESelect CEO, Anthony Lamot, had the privilege of interviewing Eliot Harper, a Salesforce Marketing Cloud MVP. Eliot touches on many… Read More »How to personalize in Salesforce Marketing Cloud with Eliot Harper (video + transcript)
We warmly welcome Cambridge University Press (the Press), the oldest university press in existence and one of the largest in the world, amongst our customers.… Read More »Customer Success Story: Cambridge University Press
With the advent of marketing automation, marketers have been able to work more efficiently, multiply their outreach, and improve scaling. Targeting and audience segmentation has… Read More »Is There a Hidden Opportunity Cost in Long Campaign Cycles?
Gone are the days of blanket email blasts and irrelevant ads. Now it’s all about serving personalized, timely content to the right audience: When, who… Read More »3 Reasons Why Targeting & Segmentation Increases ROI