On June 28th, 2019, DESelect CEO, Anthony Lamot, had the privilege of interviewing Eliot Harper, a Salesforce Marketing Cloud MVP. Eliot touches on many aspects… Read More »How to personalize in Salesforce Marketing Cloud with Eliot Harper (video + transcript)
Anthony Lamot, CEO
We warmly welcome Cambridge University Press (the Press), the oldest university press in existence and one of the largest in the world, amongst our customers.… Read More »Customer Success Story: Cambridge University Press
Receive DESelect updates by email? Subscribe here. With the advent of marketing automation, marketers have been able to work more efficiently, multiply their outreach, and improve… Read More »Is There a Hidden Opportunity Cost in Long Campaign Cycles?
Gone are the days of blanket email blasts and irrelevant ads. Now it’s all about serving personalized, timely content to the right audience: When, who… Read More »3 Reasons Why Targeting & Segmentation Increases ROI