With the advent of marketing automation, marketers have been able to work more efficiently, multiply their outreach, and improve scaling. Targeting and audience segmentation has… Read More »Is There a Hidden Opportunity Cost in Long Campaign Cycles?
Gone are the days of blanket email blasts and irrelevant ads. Now it’s all about serving personalized, timely content to the right audience: When, who… Read More »3 Reasons Why Targeting & Segmentation Increases ROI
At DESelect, our top priority is to ensure that targeting and segmenting right is an easy and fast process. As a result, we regularly upgrade… Read More »DESelect June Release ’19 – Data Extension Combining
Here at DESelect we understand how critical targeting and segmentation are to be an effective marketer. Hence we constantly seek to improve our addon for… Read More »DESelect May ’19 Release – Filter on datetime in Salesforce Marketing Cloud and more